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Why customer loyalty schemes are important for your business

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Pareto’s principle in relation to customers states that 80% of your sales come from only 20% of your customers therefore customer retention and repeat custom should be top of your list when it comes to marketing strategies.


64% of retailers say their loyalty program is the best way to connect with customers and 69% of consumers say choice of retailer is influenced by where they can earn loyalty or reward points. Those figures are too high to be ignored. The TouchLoyalty system is so much more than just a rewards scheme. The data, trends and analysis the system provides can feed directly into your marketing strategy.

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Your given the opportunity to build your loyal customer base and reward them for their repeat custom. You’re in control of the rewards available, such as an instant discount or a points scheme. You may want to reward some of your more loyal customers with a bigger discount that others. TouchLoyalty is completely customisable even down to the ability of offering a customer their favourite drink during a quiet lunch time period.


A women is doing ShoppingYou’re able to quickly analyse customer habits and target promotions accordingly. So no more wasting your marketing budget on email campaigns, to customers about products they’re not interested in. You’re also given the opportunity to encourage purchases of products that might not be selling so well by offering reward points on these specific products. 

TouchLoyalty can be installed across multiple sites and businesses or on a single back office system enabling customers to use their loyalty cards across a chain of sites.

There’s many ways in which this system can benefit your customer retention and marketing model, to find out more information on TouchLoyalty and our other point of sale systems please fill in your details below and an experienced member of staff will be in touch.


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